While companies pour millions of dollars into creative agencies for viral campaigns who make promising noises about expected traffic and branding exposure and user interaction, some agency heads must be absolutely staggered by the free publicity that some companies get for doing absolutely nothing other than having staff, while some of their friends viral efforts are treated with skepticism by the media.
Never fear agency boys and girls all you need to do is tell your clients to have staff ala Ryanair and Southwest.
You can’t buy the kind of global attention that an x-rated porn model serving drinks receives globally and likewise you couldn’t as a CEO quite thank your staff enough for videoing another member of staff rapping flight safety instructions before takeoff:
Of course you could try and stop your staff from tweeting but that would just be silly.
Keep on tryin’ and truckin’ agencyland.