It’s been hard to escape the fanfare that the iPad has generated over the past few weeks. And with good reason. The iPad is devastatingly pretty. It is, as you would expect very easy to use and well it has been a hotly anticipated product for over 12 months.
In celebration of the release of the iPad Mashable created a whole new section, media worldwide gave it broad and favourable coverage and all over the world pictures and video were streamed across the web and our televisions of individuals who lined up and waited for hours just to be the first to get one so they could have their images streamed across the web and our televisions.
Rupert Murdoch has claimed that the iPad may well save newspapers, well, save the media company that produces them anyway and there was outrage from some quarters about the ‘rich kids’ that bought them just to destroy them, (didn’t want to promote that stuff though so here a link to ‘will it blend’ blending an ipad.
But beyond all of the hype and the media’s reporting of the iPad launch the burning question is: what’s the demand from the consumers? How much do they want them? Are people as excited as they are about, say, an iPhone, or an android, or even just searching for Facebook, or Oprah or Coca Cola, or a really mundane product like .
The answers are below.
iPad vs nothing (a benchmark):
iPad vs iPhone
iPad vs Facebook
iPad vs Oprah – the really interesting thing here is that Oprah as a search term looked like it did better in the United States and (was massive in) Canada but then got outpaced in the rest of the world.
iPad vs Coca Cola
iPad vs Ebay
Amazing eh? Good to see the buzz build up, but perhaps a little disappointing to the Apple crew to not see the second ‘hump’ of iPad buzz be bigger than the first. Of course, this doesn’t take into account tweets and Facebook postings, but neither nor does it do that for any of the comparison companies.
What the Apple team would be particularly pleased to see though, and perhaps one obvious reason for Google searches not being higher, is the mass of media coverage. If it’s everywhere in the media then maybe there just wasn’t a need to search that much. Read three articles about it and you don’t really need to find out more about a flat, touch, tablet device that does less than an iPhone.
Will it be a huge seller like the iPhone? Perhaps, but it’s less about the products themselves and more about how you use them. An iPhone is a communication tool as much as a diary, social and consuming content device. The iPhone by Steve Jobs own words is a ‘great device for consuming’. He didn’t mention anything about connecting, communicating, talking etc.