Way back, long ago, in a time long forgotten by most, Internet Explorer ruled the world.
The year was 2008. The song ‘Low‘, by Flo Rida and T. Pain was the number 1 single the Billboard Top 100 list, it was the year Barack Obama defeated John McCain and became President of the United States of America, and it was the year that Internet Explorer was, according to The Economist and StatCounter, the world’s most dominant web browser worldwide. A few plucky countries were dabbling with Firefox as their dominant browser, but by in large things were good for Internet Explorer. Surely Microsoft wasn’t too worried about Mongolia, Finland and a few other countries shifting their allegiance.
But by 2011, just a two years later, all hell had broken loose in the desktop browser wars. Chaos reigned. No longer could Microsoft look out across the globe, like so many mighty Empire’s that had come before it safe in the knowledge that it was managing the world’s browser needs. A plucky young Fox with a firey tale, coldly gripping the world in it’s mighty claws that had shifted the balance…. forever.
Most notably, the formerly conquered British colonies and Commonwealth clung on to their beloved Microsoft Internet Explorer, but Russia and much of Europe had now fallen under the spell of Firefox.
But, the story doesn’t end there…oh no… Google, that tiny company whom no one had really heard of unless they were shopping for a gifts for grandma, or were desperately searching ‘hangover’ after googling for vodka just 48 hours earlier, deployed the big guns, and in a global pincer movement released the internet version of The Kraken, with Google Chrome. It’s taken less than 18 months since 2011, but Google Chrome, as you can see below has now gone from being the dominant browser in just eight countries is undeniably the world’s foremost browser… even the furthest reaches of the globe weren’t immune: Australia’s favourite internet browser is Google Chrome.
Below is a chart demonstrating the steady rise and fall between 2008, when Google Chrome was launched, and June 2013.
And yes, this was written in deliberately sensationalist language. Check out Digital Optimisation Reports on Google+ for the latest analysis and studies of best practise Digital marketing and optimisation from around the world.