Mobile Internet Usage Grows 36% Year on Year.

According to the latest research from Statista, mobile phones now account for 17% of total global web usage – excluding tablets.

Perhaps even more importantly than the raw number though, is the growth trend as the global year on year increase in mobiles as a % of internet traffic is a whopping 36% in just 12 months.

And it’s not just the Year on year growth which is important, in Asia for example, we can now see that more than 1 in 4 internet experiences now happens on a mobile device. In Africa approximately 1 in 4 internet based experiences now happens on a mobile device, and in Oceania (Australia, New Zealand etc) and North America, roughly 1 in 6 experiences is a mobile one.

The just released global mobile internet traffic statistics, graphic below, demonstrate the explosive growth and fundamental shift in consumer behaviour globally as technology and the internet diffuse faster around the globe.

Global, Oceania and Australian mobile internet growth 2013

The biggest year on year growth has been seen in many areas of the world where many may not be expecting. with Africa’s mobile internet growth rising 52% YoY, South America growth mobile internet usage 53%, and Oceania (including Australia and New Zealand) 45%.

For the populations of Africa and South America in particular this new avenue of access not just to content, education and research within their respective countries, but more broadly globally can’t be underestimated. It’s an absolutely massive growth opportunity for many industries within and external to, those continents.

For my Australian readers, as a proxy for Oceania, according to this data we can now say that mobile accounts for at least 14.6% of internet usage in Australia, which is a 45% year on year gain on 2012 mobile internet usage. And the opportunities in Australia can’t be underestimated either.

For the data lovers, below is the table of global and broadly continent focused mobile internet usage and statistics.

Mobile internet as a percentage of all internet usage
% Mobile internet usage 2012 % Mobile internet usage 2013 YoY mobile internet usage growth
Worldwide

11.10%

17.40%

36%
North america

9.40%

15.20%

38%

South America

3.20%

6.80%

53%
Europe

5.90%

9.70%

39%
Africa

11.30%

23.70%

52%

Asia

18.80%

26.60%

29%

Oceania

8.00%

14.60%

45%

 

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