The 2013 Social Rich Media Benchmark Report

 

A new Social Media benchmarking report has compared 2000 Facebook posts, which had exposure on more than 2 billion impressions, from companies to determine the most effective combination of types of posts (updates, questions, polls), those that are sponsored vs organic and those with and without imagery.

As a quick excerpt, I’ve extracted one of the key slides, which demonstrates Paid vs Organic engagement across multiple post types. It’s interesting to see the ‘discovery’ nature of Social media coming through pretty strongly here. In notes, photos and offers – consumers are more than happy to engage with Paid posts from company’s (which they may or may not be following).

Paid vs organic engagement rate by post type - Facebook.

Paid vs organic engagement rate by post type – Facebook.

Download the full report, free, here.

 

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I also run a Google+ page, check out Digital Optimisation Reports for the latest analysis and studies of best practice Digital marketing and optimisation from around the world.

 

 

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