It’s a question we all ask ourselves multiple times per day – even if it’s just unconsciously – ‘is it worth it?’
If your customers are thinking for too long about whether you’re worth their time, their money, their social reinforcement or their verbal recommendation then you need to be working harder at giving them more reasons to shorten the time they spend evaluating you.
You see this evaluation most frequently in the supermarket. People paused in aisles staring at one or dozens of similar brands trying to decide which one they’ll buy.
Take a look at your business and what your company puts in to the market. Find the opportunities where you can engage with your current and new customers in brand appropriate ways, perhaps even where your customers don’t expect you to be, but when you’re there, it becomes a natural and welcome addition.