Ground-hog day

Every year a new school-year starts and the evening news will splash pictures of twins or triplets skipping to school on their first day. Every year global politics will lurch one way or the other creating a bit of upheaval for a while. And every year when the school-year ends some incredibly smart teenagers will be in the news having deservingly Ace’d the exams talking about how they’re finding it hard to choose between a double degree in something fantastic.

Every year fundamentally the same things happen. And that probably sounds depressing to some but it shouldn’t, because it’s actually a wonderful opportunity.

Take a look around your business and as well as focusing on insights for next month and the next quarter begin focusing on foresight for next year. Get your team organised and start accurately logging not just the quarterly sales and trends, but what you and the market actually did so the business can reference it next year.

Did a competitor come out with an industry moving campaign this quarter? Did your company release a new product that did well? Was there new regulation which materially affected how customers bought? Log it all and make it accessible to a broad group of people.

You may not even be at the same business next year but that doesn’t matter. Imagine walking in to your next job and all this was already done, the year ahead would be so much easier. You and your team would have more freedom to focus on more important things because you’d be able to see the previous year or two of the entire industry at a helicopter-view level immediately. Opportunities would be obvious, it’d just be left to you to leverage them.

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