mobile infographic

Mobile Internet Usage Grows 36% Year on Year.

According to the latest research from Statista, mobile phones now account for 17% of total global web usage – excluding tablets.

Perhaps even more importantly than the raw number though, is the growth trend as the global year on year increase in mobiles as a % of internet traffic is a whopping 36% in just 12 months.

And it’s not just the Year on year growth which is important, in Asia for example, we can now see that more than 1 in 4 internet experiences now happens on a mobile device. In Africa approximately 1 in 4 internet based experiences now happens on a mobile device, and in Oceania (Australia, New Zealand etc) and North America, roughly 1 in 6 experiences is a mobile one.

The just released global mobile internet traffic statistics, graphic below, demonstrate the explosive growth and fundamental shift in consumer behaviour globally as technology and the internet diffuse faster around the globe.

Global, Oceania and Australian mobile internet growth 2013

The biggest year on year growth has been seen in many areas of the world where many may not be expecting. with Africa’s mobile internet growth rising 52% YoY, South America growth mobile internet usage 53%, and Oceania (including Australia and New Zealand) 45%.

For the populations of Africa and South America in particular this new avenue of access not just to content, education and research within their respective countries, but more broadly globally can’t be underestimated. It’s an absolutely massive growth opportunity for many industries within and external to, those continents.

For my Australian readers, as a proxy for Oceania, according to this data we can now say that mobile accounts for at least 14.6% of internet usage in Australia, which is a 45% year on year gain on 2012 mobile internet usage. And the opportunities in Australia can’t be underestimated either.

For the data lovers, below is the table of global and broadly continent focused mobile internet usage and statistics.

Mobile internet as a percentage of all internet usage
% Mobile internet usage 2012 % Mobile internet usage 2013 YoY mobile internet usage growth



North america




South America




















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5 great infographics about digital issues

More and more infographics are becoming the norm to explain complex issues in fun and design rich ways. Today I present you with 5 great infographics that have recently been produced.

How content farms work

PCMag, has put together a stunning inforgraphic on the topic of content farms. Content farms, for those who don’t know, are companies that specifically produce content to appeal to search engines and closely match high frequency search terms. They work, essentially, on the basis that enough pages on one topic – each one slightly different of course – which has a high enough search string will deliver enough pages to make viable amounts of money from advertising revenues.

Highlighting Demand Media, one of the world’s most prolific spam content farms, their business model is actually quite ingenious, as they only produce pages which they estimate will yield positive advertising revenue over a five year period. How many pages could they possibly be creating? According to the infographic, their goal is to produce up to 30,000 per day. Regular readers of this blog will know that Google has changed its algorithms recently to try and bring ‘genuine’ information to the forefront, and lessen the impact of these content farms. But it’s going to be tough. At 1 million articles per year, that’s rough 18 years of New York Times articles.

Get the full size infographic here.

Noob guide to online marketing

Unbounce is helping all prospective online marketers (including those who want to become a little more offait with it) by producing a stunning infographic. Titled “The Noob guide to Online Marketing”, and resembling a dart board with scoring slate undearneath, it truly is a sight to behold. The guide is more detailed than many might have hoped – lest their bosses wonder why they haven’t implemented whole sections of it – but it is a striking piece of graphic design, with the holy-grail of online marketing – the landing page – smack-bang in the middle as it should be. Below, I’ve included the top half of the infographic, for the full version, visit Unbounce’s website, link below.

The full inforgraphic can be seen and downloaded here.

History of Social Media

In November, 2010, Skloog released what many regard to be the quintessential infographic of the year. It was an infographic displaying the history of Social Media. Social Media is being embraced more and more by companies ranging from those who you would expect to be involved – teen and youth focused brands, right through to more ‘suits an’ boots’ organisations such as banks and insurers.

I’ve highlighted, what I consider to be the ‘best’ growth time for social media – 2004 to 2010, however the full infographic is too large to put on this blog. Click on the image below to see it’s full size, or go here for the original which spans from 550BC to 2010. It’s worth noting also that despite this being produced just four months ago – the latest entrant, Google Buzz, has already been withdrawn from the market.

Australian mobile phone usage

One of the hardest things, as an Australian marketer is to find decent, and up-to-date information about Australian mobile phone usage trends. I nearly jumped out of my chair when I found the gem below, which has been cropped, (posted in full here) from

Top mobile trends of 2010

Perhaps a little late to the party, the inforgaphic below highlights some of the ‘big stats’ from 2010. Nothing too surprising here, except perhaps the rise and rise of mobile spending – that is, the actual dollar amount spent through mobile devices. That section of the infographic is below, the full infographic is available here.