Social Media benchmarking

The 2013 Social Rich Media Benchmark Report

 

A new Social Media benchmarking report has compared 2000 Facebook posts, which had exposure on more than 2 billion impressions, from companies to determine the most effective combination of types of posts (updates, questions, polls), those that are sponsored vs organic and those with and without imagery.

As a quick excerpt, I’ve extracted one of the key slides, which demonstrates Paid vs Organic engagement across multiple post types. It’s interesting to see the ‘discovery’ nature of Social media coming through pretty strongly here. In notes, photos and offers – consumers are more than happy to engage with Paid posts from company’s (which they may or may not be following).

Paid vs organic engagement rate by post type - Facebook.

Paid vs organic engagement rate by post type – Facebook.

Download the full report, free, here.

 

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I also run a Google+ page, check out Digital Optimisation Reports for the latest analysis and studies of best practice Digital marketing and optimisation from around the world.

 

 

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Facebook in focus. Analysis of over 400 Australian companies.

Australian Social Media agency, The Online Circle, has recently released it’s June 2013, Facebook report for Australian companies.

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All in all, it’s a pretty interesting report, effectively benchmarking the top companies in Australia by volume of likes.

The report also goes some way to  snapshot benchmarking the top likes by business for:

– The ASX 20 companies

– The top 10 pages, ranked by likes, from the ASX 100

– Top 20 industries by fans

– Explores top posts, and engagement by industry, across 30 industries.

The Online Circle is one of the few companies in Australia bringing this kind of transparency and insights based on data to an industry that is still fairly immature in this regard.

Download Online Circle’s June Facebook Report.

To keep up to date with this and other analysis and studies from around the globe, visit and +1 the Digital Optimisation Reports page on G+.

 

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Check out Digital Optimisation Reports on Google+ for the latest analysis and studies of best practice Digital marketing and optimisation from around the world.